Slow weeks
How to fill slow weeks at a med spa
A slow week is usually a timing problem, not a demand problem. The patients who would fill those chairs already exist — they are on your list, their treatments have worn off, and nobody has contacted them yet. Fill the week by working the due list ahead of the gap: a text first, then a call to the ones who don't reply.
Slow weeks are a list problem
Treatments wear off on a schedule — Botox in about 3–4 months, filler in about 6–12 months. That means in any given quarter, roughly a third of your list is due for their next visit. On a 900-patient list, that is about 300 people.
Those 300 people are the difference between an empty Tuesday and a full one. They don't need to be convinced your practice is good. They need to be contacted.
Start before the gap, not during it
Slow stretches are mostly predictable: after the holidays, in the dead of summer, the weeks nobody books anything. Waiting until the calendar is already empty means every booking has to happen this week.
Work the due list ahead of the slow week instead. Replies come in over days, calls get made, and appointments land spread across the gap — which is exactly where you need them.
The sequence: text first, then a call
Each due patient gets a short text in your practice's name. The ones who reply get booked by text. The ones who don't reply get a call — every call discloses that it may be recorded, and the agent works in English and Spanish. Follow-ups stop at 3 texts, and stop entirely the moment a patient responds.
Nobody likes to do outbound calls. Not even employees. That is why the due list sits untouched in most practices — and why the practice that works it takes the bookings.
How many bookings a slow week actually needs
Count chairs, not hope. Say the slow week has 10 open appointments you want filled. At a $750 average visit value, a full week is $7,500 of revenue.
At a cautious 15% rebooking rate, booking 10 patients means contacting about 67 due patients. Your quarterly due list is roughly 300. One slow week is a small, planned withdrawal from a balance you already have.
What it costs
DewyDesk runs the outreach as a system: Solo $357/mo covers 300 patients a month, Growth $597 covers 600, Pro $957 covers 900, Enterprise $1,797 covers 1,500 across all locations. A text campaign add-on is $147/mo.
No contracts — cancel anytime. If calling reaches your plan's minute cap it pauses, and a +150-minute top-up at $149 runs only with your approval. No automatic overage, ever.
The numbers, worked
- Open chairs in the slow week: 10
- Value if filled, at a $750 average visit: $7,500
- Due patients to contact at a cautious 15% rebooking rate: ~67
- Due patients available each quarter on a 900-patient list: ~300
- Full quarter at the same rate: 45 rebooked = $33,750 — $135,000 a year
Questions
How far ahead should we start before a slow week?
Start with the patients who are already due today — on a 900-patient list, about 300 come due each quarter, so there is almost always a due list ready to work. Contacting them ahead of the slow stretch gives the replies and bookings time to land on the empty days.
How many patients do we need to contact to fill a week?
Work backward from chairs. Ten open appointments at a $750 average visit value is $7,500. At a cautious 15% rebooking rate, you need about 67 due patients contacted to book them — well inside the roughly 300 patients who come due each quarter on a 900-patient list.
Can the outreach aim at specific open days?
You choose the patients and the timing; DewyDesk works the list you give it. The agent offers your real open appointments when it books, so rebooked patients land in the slots you actually need filled.
Who gets contacted?
Only your own patients — the list you provide. Never a bought list, never another practice's patients. Every call discloses that it may be recorded, follow-ups stop on any reply, and STOP ends contact permanently.
What does it cost?
Plans run from $357/mo (300 patients a month) to $1,797/mo (1,500 patients, all locations). No contracts — cancel anytime. No automatic overage: calling pauses at the minute cap unless you approve a +150-minute top-up for $149.
DewyDesk is a scheduling and communication tool. It does not provide medical advice, diagnosis, or treatment.