Patient reactivation
How to reactivate med spa patients who haven't rebooked
Patients don't rebook because nothing reminds them at the moment their treatment wears off. Reactivation fixes that: contact each patient when their treatment is coming due — a text first, then a call to the ones who don't reply — and book them back in. Run as a system on a 900-patient list, about 300 patients come due every quarter, and a cautious 15% rebooking rate is worth $33,750 a quarter.
Why patients don't come back
Treatments wear off on a schedule. Botox lasts about 3–4 months, filler about 6–12 months. When the effect fades, the patient is due — but due is not the same as booked. They get busy, they mean to call, and the moment passes.
Most lapsed patients are not unhappy patients. They are patients nobody contacted at the one moment they were ready to buy again.
Work the due list, not the whole list
A blast to your entire list is noise. The list that matters is the patients whose treatment is wearing off now. On a typical 900-patient list, that is roughly 300 people a quarter — a workable number, with a real reason to hear from you.
Every message lands with a true premise: your treatment is due. That is not a promotion. It is a reminder the patient would have wanted.
Text first. Call the ones who don't reply.
The sequence is simple. A short text in your practice's name goes first. Patients who reply get booked by text. Patients who don't reply get a call. Follow-ups are capped at 3 texts, and everything stops the moment a patient responds.
Every call discloses that it may be recorded, and the agent works in English and Spanish, so a patient's language is never the reason a booking didn't happen.
Why your front desk won't do this
Nobody likes to do outbound calls. Not even employees.
Your front desk is checking patients in, answering the phone, and running the day. A list of 300 due patients is the first thing cut, every week, forever. The work doesn't fail loudly — it just never happens, and the revenue quietly stays in the list.
What it costs
DewyDesk runs this as a system, priced by list size: Solo $357/mo covers 300 patients a month, Growth $597 covers 600, Pro $957 covers 900, and Enterprise $1,797 covers 1,500 across all locations. A text campaign add-on is $147/mo.
No contracts — cancel anytime. And no surprise bills: if calling reaches your plan's minute cap, it pauses. A top-up of +150 minutes is $149, and only you can approve it.
The numbers, worked
- Your patient list: 900 patients
- Come due each quarter, as treatments wear off: ~300
- Cautious rebooking rate: 15% → 45 patients
- Average visit value: $750
- Recovered: 45 × $750 = $33,750 per quarter — $135,000 per year
Questions
How many lapsed patients can we expect to rebook?
Plan on a cautious 15% of the patients who come due. On a 900-patient list, about 300 patients come due each quarter, so 15% is 45 rebooked patients — $33,750 a quarter at a $750 average visit value.
What does the outreach look like?
A text first, in your practice's name, when the patient's treatment is coming due. Patients who don't reply get a call. Up to 3 follow-up texts, and everything stops the moment a patient replies.
Will patients feel spammed?
No campaign keeps pushing. Follow-ups stop on any reply, and a patient who texts STOP is never contacted again. Only your own patients are ever contacted — never a bought list.
Are the calls disclosed as recorded?
Yes. Every call opens by disclosing that the call may be recorded, and the agent works in English and Spanish.
What does it cost, and is there a contract?
Plans run from $357/mo (300 patients a month) to $1,797/mo (1,500 patients, all locations). No contracts — cancel anytime. There is no automatic overage: if calling reaches the plan's minute cap it pauses, and only you can approve a top-up.
DewyDesk is a scheduling and communication tool. It does not provide medical advice, diagnosis, or treatment.